Innovative Artists established a distinctive niche among the agency representation landscape by providing incomparable, personalized service which prioritizes the interest of its clients first and foremost. 

In 1982, founders Scott Harris and Howard Goldberg formed an independent agency, which they conceived as a talent boutique that concentrated unequivocally on each individual client.  The immediate success of the company, which came to be known as Harris & Goldberg, inspired the addition of the literary and production departments, and with the expansion of a New York office in 1992, the agency was rebranded Innovative Artists Talent and Literary Agency, Inc. 

Scott Harris became President in 1993 and continued the company’s growth over the years by branching into the areas of comedy, speakers and appearances, voiceover, commercials, strategic marketing and endorsements, broadcast and hosting, alternative and unscripted. In 2025, with a private equity investment from Coral Tree Partners, the now-named Innovative Artists Entertainment has affirmed the company’s vision of aggressive service from highly experienced agents in an collaborative setting. 

For over 40 years, Innovative Artists has gained a singular reputation for superior service by placing the strong relationship between agents and clients at the core of its model.  The agency remains steadfast in adhering to the company’s original goal of prioritizing its clients above all else in the ever-changing entertainment environment.